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Founded in 2019 by Natalya Gordon, a professional permanent makeup artist with over 5 years of industry experise, Forms London was born out of a personal quest for elevated workwear. After successfully establishing the esteemed Love Talya clinic both in London and Dubai, Natalya identified a void in thr market for high-end beauty workwear that didn’t compromise on quality or style.

Driven by the belief that beauty industry experts deserve workweae that mirrors their caliber, Natalya embarked on a mission to bridge the gap between functionality and fashion. Forms London emerged as a result of her dissatisfaction with existing options and a vision to elevate the industry’s sartorial standards.

At Forms London, we recognise that the women shaping the beauty industry should exude the same beauty and confidence they instill in their clients. Our brand stands as a testament to the fact that high-achieving business owners deseve workwear that is not only functional but also stylish, modern and trendy.



Forms London sets itself apart with a commitment to excellence, embodied in our high-quality materials. Say goodbye to polyester; our workwear features an antimicrobial Silvadur finish, ensuring a blend of hygiene and style. Designed to accentuate the female body, our pieces redefine the traditional ‘beauty tunic,’ offering a womanly appearance that aligns with the contemporary aesthetic.

“Embody Your Excellence” is more than a motto; it’s a guiding principle. We empower women in the beauty industry to showcase their expertise with confidence through thoughtfully crafted, fashionable workwear.

Forms London envisions a paradigm shift in the beauty workwear landscape. Our aim is to disrupt and dominate an industry saturated with medically curated scrubs or outdated options. We’re on a mission to reinvent the generic ‘beauty tunic,’

transforming it into high-end, stylish attire that women in the industry can wear with pride.


Join us at Forms London as we redefine beauty workwear, ensuring that every woman in the industry embodies her excellence in every aspect.



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